Earlier this year I was charged with the task of repositioning Lee Stafford's electrical products. Though the previous treatment was a nice idea in that it had re-usable elements it just didn't seem to communicate particularly well on the shelves.
I am told the new packaging myself and my colleague Pete designed has been quite a success and seems to tick the right boxes (sorry for the little pun there).
Below are the pics
If your thinking of an xmas pressie to match your little sisters' magenta bedroom you can buy one here
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