Salon International

Salon International is a great big trade show held at London's Excel. Each year Corioliss has a stand and my job is to provide the graphics and theme. Vintage cinema was the idea this time round. The aim was to suggest the stage area was an entrance to a cult cinema.

I had lots of varied photos from our office in Miami to play with and the film poster format allowed me to tie the different images together and add a sense of romance and intrigue. Plus the awards we have won can be illustrated in a similar format to the movie style, and finally all staff can be credited at the foot of the posters. Corioliss is not a large company with an enormous budget like GHD but we do have a cult consumer following so the cinema concept seemed to me to be both logical and affordable.

Images Copyright Corioliss Ltd 2010

Apollo Hair Dryer

In October 2009 I started work on the identity and packaging for a new hairdryer by Corioiss. As the dryer looked quite space age and had some quite hi-tech features we decided upon the name Apollo. I then set to work on designing a sleeve and booklet for this product. At the time I did not have a final sample to hand so the idea of putting a lovely clean photo on the sleeve was not possible. Instead I chose to go down a more illustrative route with Sci-Fi/Space race influences.

After the packaging was produced a photo shoot took place which involved hiring an original space suit and mimicking the illustration on the sleeve, the photo was perfect for a double page advert for Tribute magazine.

More recently I discovered Rhino was available for the Mac and, due to the fact it is still in development, is completely free. Its a great bit of software and relatively easy to pick up, after working through a couple of tutorials I decided to try and make the Apollo hairdryer. Below are the results.

Grand Prix Clippers

Back in May 2009 I worked on this range of hair clippers for Corioliss. My director liked the idea of a La Mans/Steve McQueen style hair clipper and I took the project on from there. I created three colorways inspired by classic race tracks - Le Mans, Monza and Silverstone and a packaging solution inspired by matchbox car boxes.

The Le Mans Clippers were featured on Channel 4's Big Brother when Lee Stafford came into the house to cut the housemates hair.

Urban Art Collection

This was a collaborative project between Corioliss and Opus Underground. Opus underground provided us with artwork from Pure Evil and Jeff Aerosol from which we created a limited edition range of styling tools with said artwork.

Having dabbled in street art myself in my formative years this project seemed heaven sent.

We had a launch night at the Truman Brewery, Brick Lane, London. I organised the presentation of the products: as they were to be displayed alongside paintings and artwork I borrowed some plinths and set the products up to look like works of art/sculpture, with little red dot stickers applied to the plinths to suggest they had been sold.

To be honest it was a nerve wracking night as I was delayed by four hours before I could set up the show and had no idea what the gallery had in terms of plinths and people were arriving as I was setting up.

Original artwork © Jeff Aerosol and Pure Evil 

C2 Crystal

There are expensive hair straighteners and then there is the Corioliss C2 Crystal. Encrusted with over 2000 crystal elements this styling iron is for oligarchs, footballers wives and people with Black American Express credit cards.

Each iron comes with a certificate of authenticity and a little booklet. This was my first ever branding/packaging projects at Corioliss and it was definitely one of those 'in at the deep end' experiences.

C2 Packaging

Back in May 2009 I worked on re-positioning the Corioliss C2 professional styling iron. The brief was to create a solution that communicated luxury and exclusivity. The box itself had been sourced from another supplier so my role was to design a sleeve that would work across the range.

The project allowed me to specify some really tasty print finishes, lamination, varnishing, embossing, and develop a new logo for the product. It was great fun at the time - and a real pleasure to work with printers who understood exactly what I was hoping to achieve.

Lee Stafford | Boots

Earlier this year I was charged with the task of repositioning Lee Stafford's electrical products. Though the previous treatment was a nice idea in that it had re-usable elements it just didn't seem to communicate particularly well on the shelves.

I am told the new packaging myself and my colleague Pete designed has been quite a success and seems to tick the right boxes (sorry for the little pun there).

Below are the pics

If your thinking of an xmas pressie to match your little sisters' magenta bedroom you can buy one here

Portfolio on Issuu

For some strange and peculiar reason my Issuu folio will not work on my blog. Crap. Here is a good old fashioned link instead.